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CORPORATE HISTORY
As a founding member of the Licensing Industry Manufacturers Association, Creative Licensing
Corporation (“CLC”) has represented the finest entertainment properties in the areas of
merchandise licensing, publishing, promotional tie-ins and corporate involvements for the past
twenty years. From award-winning feature films and top-rated television series to children’s
book classics, Broadway plays, and electronic games, CLC has been at the forefront of
entertainment licensing.
Formed in 1982 by Rand Marlis, CLC’s first representation was Orion Pictures. Early Orion films
represented were DESPERATELY SEEKING SUSAN (Madonna’s debut film) and THE
TERMINATOR. Other early representations included A CHORUS LINE (the movie), CAGNEY &
LACEY and the Republic Pictures Corporation.
In the mid-1980’s CLC expanded its staff and moved into its own building. PLATOON and the
classic children’s tale PIPPI LONGSTOCKING were licensing successes for CLC at that time. The
late 1980’s brought the popular BILL & TED’s movies and the immensely successful ROBOCOP
series of films. EARTH DAY 1990, The British Broadcastings Company and National Lampoon
were also major CLC representations.
In 1991, CLC represented THE ADDAMS FAMILY from Paramount Pictures for which they earned
a nomination from the Licensing Industry Manufacturers Association as Best License of the
Year. At the same time, AMERICA’S FUNNIEST HOME VIDEOS from ABC and RESCUE 911 from
CBS became representations.
In the mid-1990’s CLC undertook the representation of one of its largest single movies, the
record-breaking box office science fiction film, STARGATE.
In the later 1990’s CLC began to represent PRIMAL RAGE from ATARI Games and developed it
into a hugely successful toy line from Playmates.
Additional representations at this time included: PENSACOLA: WINGS OF GOLD, from CBS;
WORLD GYM; and PAINTED LADIES, the beautifully refurbished Victorian homes that are located
throughout the United States.
More recently, CLC has represented the movie WING COMMANDER from 20th Century Fox and
the games GEX and LARA CROFT TOMB RAIDER from EIDOS, the comic book series
WITCHBLADE from Top Cow Comics, THE TERMINATOR from Canal+ and classic Hollywood
icons like W.C. Fields.
Today CLC continues to represent premier entertainment properties.
As a founding member of the Licensing Industry Manufacturers Association, Creative Licensing
Corporation (“CLC”) has represented the finest entertainment properties in the areas of
merchandise licensing, publishing, promotional tie-ins and corporate involvements for the past
twenty years. From award-winning feature films and top-rated television series to children’s
book classics, Broadway plays, and electronic games, CLC has been at the forefront of
entertainment licensing.
Formed in 1982 by Rand Marlis, CLC’s first representation was Orion Pictures. Early Orion films
represented were DESPERATELY SEEKING SUSAN (Madonna’s debut film) and THE
TERMINATOR. Other early representations included A CHORUS LINE (the movie), CAGNEY &
LACEY and the Republic Pictures Corporation.
In the mid-1980’s CLC expanded its staff and moved into its own building. PLATOON and the
classic children’s tale PIPPI LONGSTOCKING were licensing successes for CLC at that time. The
late 1980’s brought the popular BILL & TED’s movies and the immensely successful ROBOCOP
series of films. EARTH DAY 1990, The British Broadcastings Company and National Lampoon
were also major CLC representations.
In 1991, CLC represented THE ADDAMS FAMILY from Paramount Pictures for which they earned
a nomination from the Licensing Industry Manufacturers Association as Best License of the
Year. At the same time, AMERICA’S FUNNIEST HOME VIDEOS from ABC and RESCUE 911 from
CBS became representations.
In the mid-1990’s CLC undertook the representation of one of its largest single movies, the
record-breaking box office science fiction film, STARGATE.
In the later 1990’s CLC began to represent PRIMAL RAGE from ATARI Games and developed it
into a hugely successful toy line from Playmates.
Additional representations at this time included: PENSACOLA: WINGS OF GOLD, from CBS;
WORLD GYM; and PAINTED LADIES, the beautifully refurbished Victorian homes that are located
throughout the United States.
More recently, CLC has represented the movie WING COMMANDER from 20th Century Fox and
the games GEX and LARA CROFT TOMB RAIDER from EIDOS, the comic book series
WITCHBLADE from Top Cow Comics, THE TERMINATOR from Canal+ and classic Hollywood
icons like W.C. Fields.
Today CLC continues to represent premier entertainment properties.